08 February 2013, 06:34 PM IST
An MBA has taken to the pen, er, the keyboard again – and this time, Amazon did for him. It was the online publishing giant that turned pharmacist and management professional Suraj Prasad (whose pen name is Clark Prasad) into a thriller writer who also, finally, found his way into the burgeoning Indian print publishing scene. And yes, even after umpteen rejections by some "reputed publishers", he didn't self-publish and distribute it like Amish Tripathi did. He simply took the do-it-yourself digital route – he used Createspace on Amazon.
Kashmir was on Prasad's mind – it was just a few ideas in his head and his view of a "solution" to the sensitive Kashmir problem that prompted extensive research followed by a trip that finally gave shape to a thriller that Prasad started working on. He chose to call it Baramulla Bomber. Prasad calls it the story of the destiny of Mansur Haider, and the germ of the idea actually generated enough material for a three-volume trilogy he calls the Svastik Trilogy.
Prasad had readied his volume but had to hang in there for more than six months before things actually happened. Because his success story followed the usual precedence of rejections – Prasad recalls ten of them, besides failing to grab a literary agent. The wait over, Prasad realised the need for a professional finish to his job. He had his book professionally edited, formatted, designed and illustrated before turning to Amazon – the moment that made Indian publishing turn to Amazon to build a writer's career. A team of Indian editors honed his writing, and the cover was designed by an international agency. Prasad uploaded his volume on Createspace and pitched it to global audiences. He laid it open to users' reviews. He also submitted his maiden volume to Kirkus for a paid, professional review, which helped him hone his book.
Prasad says it is much easier to pitch a readymade volume to print publishers rather than the raw stuff – once he started re-pitching a professionally finished volume, Niyogi Books signed him up for his three-volumone magnum opus, consummating his tryst with the business of writing. While Prasad did manage to sell online editions of his book, he withdrew after signing up with Niyogi, and what stands out in his case is cognisable online marketing. His dedicated Facebook page on Baramulla Bomber has sufficient fan following and Baramulla Bomber is clearly and easily searchable on Google.
One can safely conclude that Baramulla Bomber is eminently known and identifiable, as opposed to the hundreds of obscure volumes being churned out by print publishers in the post-Chetan-Bhagat boomtime. So everybody knew about Baramulla Bomber, its content, and also about Clark Prasad, before the book actually turned tangible. That itself smacks of success, in terms of concept and reach. As for the book, it's a 94,000-words-long is on "the issue of Kashmir and rising danger from China, connected with ancient Biblical/ Vedic weapons". It pitches India, China and Pakistan inching towards a nuke war, the stakes being raised with a Kashmir Bill introduced in the UN by China. Well, Prasad calls it a story of fighting destiny with hope – take it or leave it, you can't ignore it. In this success story, Amazon has been amazing.
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